Affiliates, influencers, podcasts, and strategic partnerships. I help B2C companies build partnership channels that drive growth without scaling ad spend.
Paid channels are powerful but expensive—and they don't compound. Every month you start from zero. Partnership marketing is different: the right relationships create ongoing distribution that grows over time.
But most companies struggle to make partnerships work. Affiliate programmes attract low-quality traffic. Influencer campaigns generate buzz but no conversions. Partnerships sound great in theory but nobody owns the execution.
The companies that do this well treat partnerships as a real channel—with strategy, measurement, and dedicated focus. Not a side project.
I help B2C companies build partnership channels that deliver measurable growth—from setting up the infrastructure to managing ongoing relationships.
Programme design, network selection, partner recruitment, and optimisation. Build an affiliate channel that attracts quality partners and drives real revenue.
Identify the right creators for your audience. Structure deals that drive conversions, not just impressions. Measure what actually works.
Find the right shows and content creators. Negotiate deals, create compelling ad reads, and measure impact beyond promo codes.
B2B2C distribution, co-marketing, API integrations. Identify and structure partnerships that give you access to new audiences.
For fintech and travel companies: optimise your presence on comparison sites and aggregators that drive high-intent traffic.
Commission structures, attribution models, and partner incentives. Design economics that align partner behaviour with your growth goals.
I've built and scaled partnership channels across fintech, travel, and e-commerce—industries where partnerships are often the fastest and most cost-effective way to grow.
Partnerships require patience, relationship-building, and clear measurement. I help you set up the function properly so it scales.
Book a 30-minute call. We'll discuss your partnership opportunities and how to capture them.
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