About Chris

I'm a B2C growth consultant and fractional CMO with 20+ years in the trenches of consumer growth.

I spent 6 years at Wise (formerly TransferWise) as Performance Marketing Director, helping scale from startup to 10 million customers, £54 billion in annual transfers, and a $11 billion IPO on the London Stock Exchange—the first direct tech listing in UK history.

Before Wise, I led performance marketing at HouseTrip, growing it from seed stage into Europe's largest holiday rental platform with 300,000+ properties before its acquisition by TripAdvisor.

I've also led growth at Lightyear (early-stage fintech) and worked across education, e-commerce, media, recruitment, and social platforms. Seed-stage startups with three people. £500M+ revenue businesses preparing for public markets. Everything in between.

My background is hands-on. I've built and led marketing teams of 100+ people. Run eight-figure acquisition budgets across paid search, paid social, SEO, affiliates, display, price comparison, email, CRM, and offline. I know what it takes to build these functions from zero, hire the right people, and make them work together.

Why I do this

I genuinely enjoy working with founders and growth teams who are building something new. Every business is different. Every problem is a puzzle. I get to help with what I've learned, and I get exposed to new ideas and industries along the way.

Constant learning. Tangible impact. That's what I'm optimizing for.

Who I work with

B2C startups and scaleups at any stage—seed to IPO. I work as a fractional CMO, growth advisor, or hands-on marketing consultant depending on what you need.

• Founders and CEOs who need help figuring out where to start, or want to know if they're on the right track
• CMOs and growth leaders who want a second pair of eyes and someone who's scaled what they're building
• Operators who feel like something's missing—strategically, operationally, or both

I work across verticals. What matters is that you're building something for consumers and you're serious about growth.